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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

continue to increase its presence in the digital space and focus on consumer support. "People used to go ... on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

's no longer a trade-off between youthful and experienced marketers, but between analogue and digital marketers ... and SEO and you do, then your career will probably outlast his. Become a digital expert: no one cares how ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

-the-line campaigns and an increased focus on the digital customer journey. He observes that, while car-buyers could ... be used for digital display ads across key websites such as MSN, Yahoo!, the Guardian, Elle, Grazia ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved ... . He said that digital representation at board level was still an issue for over half the brands ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

The explosion in popularity of mobile and digital games and their characters has made brand ... Digital characters and games are transforming the brand-licensing industry as they take ... in Helsinki last November, while other digital success stories are preparing for a merchandising onslaught ... by 'appointment to view' in a given location, whereas digital games are played any time, anywhere. This makes them ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

to digital bringing hundreds of new channels. This supply boost has depressed the cost of advertising, making ... PMA Digital, the brand developed the creative idea of products being wrapped then transported by crane ... 's record label Syco and direct and digital agency Archibald Ingall Stretton (AIS). The task for fans ...