See our Search Help section for more hints.
Betfair to knock rivals for the first time in campaign
The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
marketing director. The 46-year-old is not the only fresh face at Audi in the UK. Last month ... . BBH has done fantastic work for decades, but we need to ensure that our campaigns are fresh, move ...
Exploring licensing's new gaming frontier
Kitty, launched in 1974. Today's hot properties are far less predictable. Moshi Monsters, a children ... programme unmanageable and eat away at brand equity with products in unsuitable categories. Conversely ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
and the creative is right, consistency pays off,' says Neophytou. He points to high-quality brands, such as Le ... . After 10 years, the brand had exhausted online avenues for promotion such as search, pay per click ...
Cookie consent: how to stay on the right side of the law
within website terms and conditions is less likely to suffice than a more prominent mechanism ...
RB takes to Facebook to sell Cillit Bang extension
://www.facebook.com/CillitbangUK , allows consumers to buy the product direct from the Facebook page, without having to pay for postage ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
that the link between advertising and what children eat is modest. "Advertising of food to children ...
Social brands: Betfair turns to comedy writers for social media
are effectively paying to acquire fans but how socially sophisticated is this? The real question is what ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
with the capability, people, plant and customers, it takes on less quantifiable phenomena - reputation, heritage ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
cost. Whether it's in-house or outsourced, you still need to pay people to do the work: if it is outsourced, you will probably pay a higher rate. But most importantly, in difficult economic times ...
Search Filters
Active Filters:
Click
to remove filters
Add Search Filters:
By Date
By Channel
- Ad campaign (123)
- Agency (71)
- Digital marketing (1498)
- Direct Marketing (813)
- Marketing (12483)
- More...
- Media (1372)
- New Business (47)
- Public Relations (243)
- Research & Data (177)
- Less...
By Industry Sector
- Agencies (157)
- Autos (212)
- B2B (40)
- Consumer Goods (451)
- Fashion / Clothing (434)
- More...
- Fast Food (119)
- Financial Services (834)
- FMCG (1122)
- Food & Drink (2875)
- Government / Non-Profit (1145)
- Industry (2)
- Media / Entertainment (3091)
- Retail (1871)
- Technology (1031)
- Telecoms / Utilities (418)
- Travel / Leisure (701)
- Less...
- International Account Manager, PFJ
- £32000.00 - £35000.00 per annum, London
- Mobile/Web Designer, Propel
- £30000 - £40000 per annum, West End
- Senior Database Marketing Executive, Flow Caritas
- £33000 - £35000 per annum, London
- Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
- £40000 - £60000 per annum, London







