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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

an incredibly exciting evening of entertainment. Where do you think the NBA brand will be in the UK in five ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

, from entertainment, to broadcast, tech, telecoms and travel. What we are now seeing is as new brands ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment ... campaign , with strategy to align itself closely with the entertainment industry, under the strapline "live ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got

Former Carlsberg marketer Roberts takes up cricket role

By John Reynolds, 09 May 12, 08:30

brief to reposition its Edgbaston stadium as a multipurpose entertainment venue.

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

in content specifically designed for social channels. The best strategies consistently entertain audiences ...

Havana Club unveils pan-European 'Mojito Embassy' activity

By Gemma Charles, 04 May 12, 01:15

Created by M C Saatchi Sport and Entertainment in association with design agency Campaign, the bars will be housed in unconventional locations and will show people how to make an authentic Cuban mojito using fresh, natural ingredients and Havana Club 3 Year rum. After its two-week run in Milan ...