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Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

five weeks leading up to the album's release, targeting the fan base in the UK and Europe. 'Thirteen ...

RB commits £100m to building brands and 'powermarkets'

By John Reynolds, 08 February 12, 09:50

Reckitt Benckiser (RB) has also disclosed that it is launching a major sales push in emerging markets to compensate for sluggish growth in Europe. The identification of Powermarkets mirrors RB ... , Middle East, North Africa and Turkey and Africa) and ENA (Europe, North America). RB had previously ...

Coca-Cola to boost brand spend by up to $400m

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 09:23

was driven in Europe by its Coca-Cola main brand and Coca-Cola Zero, through the leveraging of integrated ...

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

-2002) Managing partner, McCann Erickson (2002-2003) Marketing director, Papa John's Europe, then various ...

Virgin Media and BT handed advantage in broadband marketing battle

By Matthew Chapman, 03 February 12, 11:06

minister Ed Vaizey wants the UK to have the best broadband service in Europe and aims to have 100 ...

Unilever ups ad and promotional spend by £124m

By John Reynolds, 02 February 12, 01:35

cautious about the outlook for the future. Unilever said its performance in western Europe, including ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

much-debated subject. The key for me is to ensure we don't lose sight of how much Europe has to offer ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...