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RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

was a "first" and that RB would be monitoring it "very closely". He said: "F-commerce DTC model ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A ... to launch in time for this year's first F1 race in Australia, on 18 March. The deal was brokered ... vice-president for Rexona, believes the men's brand has a "perfect fit" with F1. He said: "We tap ...

Asda targets overseas expansion for George brand

By Matthew Chapman, 25 January 12, 12:20

its F F fashion label a major global brand. Asda said the franchise deal would pave the way ...

Apple doubles profits as iPad and iPhone sales explode

By Matthew Chapman, 25 January 12, 09:34

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Tesco plans rapid global expansion for F&F brand

By Matthew Chapman, 17 January 12, 12:30

Tesco aims to make its F&F fashion label a major global brand by unveiling a new franchise model. ... The franchise will allow local partners to sell the F F range in a number of settings, including standalone stores within shopping centres and units within department stores and hypermarkets. F F ... ". F F is already being sold in standalone stores in the Czech Republic as Tesco attempts to refine ...

Heineken to ramp up social media for Bulmers and Jacques

By Sarah Shearman, 14 December 11, 08:00

with an f-commerce app. Last week, Heineken upped its investment in Facebook, striking a global ad ...

Digital Agency of the Year: Work Club

By Andrew McCormick, 13 December 11, 09:00

for Ballantine's whisky (see box), Kraft and the McLaren F1 team also caught the judges' attention. As well ...

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

networks are a core tool in driving sales, marketers should be wary of the hype surrounding f ... , the dramatic spread of mcommerce puts f-commerce in the shade. 'If you measure f-commerce against the growth ... revenue going through mobile phones at the moment, and, in that respect, f-commerce still has a long way ...

Odeon moves into f-commerce with transactional booking app

By Sarah Shearman, 30 November 11, 08:30

is expected to roll out later this week. Marketing first revealed Odeon was developing an f ... in January this year. Interesting examples of f-commerce include Heinz and Magners both selling special ...

Tesco adds brands in ecommerce fashion strategy

By Nicola Clark, 24 November 11, 08:00

In addition to non-Tesco labels, which sit alongside its own brands F F and Cherokee, the retailer hopes to boost its credentials with more names signing up for spring/summer 2012. It is also creating ... to invest in its own F F brand and will be promoting the F F Limited Edition range, available exclusively ...