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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

the business of the importance of maintaining our reputation,' he says. 'It is far more ingrained than in FMCG ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

healthcare, OTC and FMCG brands for the pharmaceutical giant. Now responsible for Centrum, the world ...

Are marketers too fickle when it comes agency relationships?

By David Benady, 03 February 12, 10:00

with Unilever back some 50 years, via its acquisition of Lintas, which was originally the FMCG company's in ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...