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Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

Saatchi used to describe his boss Michael Howard as wise. It's an old-fashioned word - and, indeed ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

responsible fashion. We check our activity with a broad range of consumers, making sure they get ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

the UK launch of Japanese fashion retailer Uniqlo, to a two-year stint at LG Electronics as European ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

. Fashion items must have the same style as in the game. The aim of toys will be to stimulate creative play ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

and fashion pioneers over the past 200 years. Set against a backdrop of the city, the bottle introduces ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

be outsourced, but a fundamental internal process can't. Even the old-fashioned 'the right product, in the right ...

Adwatch (Feb 8) top 20 recall: Currys/PCWorld

By Tim Millar, Strategy partner, 18 Feet & Rising, 08 February 12, 12:00

Skip to table The retailer's return to generic sales ads betrays a lack of courage and imagination. Do you remember any sales ads? I do. Harrods there is only one sale, Harvey Nichols' exquisite high-fashion expose of sales greed, British Airways' original "world offers" promotion, or its ...

Escada relaunches 90s perfume range on Facebook

By Loulla-Mae Eleftheriou-Smith, 03 February 12, 12:12

type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...

M&S launches first Samsung TV app

By Matthew Chapman, 02 February 12, 11:31

Product ranges at M S will be showcased via the app through tips on high-street trends, lifestyle, food, fashion and technology. A Samsung spokesman said the app was not transactional, but added that this was something that might feature in the future, "as Smart TVs continue to advance in technology and more people ...