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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ... 'better tools to make sense of a complex and fast-changing world'. Underneath it all, however ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise. Overall revenues were up 2% to 9.9bn but profits declined. Profits before tax were down to 658.0m, compared to 780.6m in the previous ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

making any comment on the potential replacements...I would say that the trajectory is as fast upwards ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

of the most popular UK fast food pages.

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

are spending more on food and beverage. For three straight years we've set record highs for guest ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix. ... of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...