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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
with three children. Hobbies: Food, wine, film. Favourite car: Audi R8 V10. 'I borrowed one for a week ...
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
it was to re-invest up to $400m ( 252m) in brand-building initiatives. Premier Foods has also made a similar ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards ... Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
countries, including Germany. Bruce Newman, marketing manager cheese dairy at Kraft Foods, said: "The ...
Sector Insight: Vitamins and supplements
-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...
All Her Majesty's brands: 10 brands the Queen can't live without
Middleton in April 2011. 5. Food storage: Tupperware Though not a royal warrant holder, Tupperware ...
Goldstone to exit Premier Foods
Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone ... Goldstone is being replaced by Iwan Williams, managing director of Premier Food's bakery and grocery division. Williams and Goldstone have been working closely developing Premier Food's Power ... duties within his role. During his tenure at Premier Foods, Goldstone was responsible for marketing ...
Do consumers really care about eco-packaging?
the life of a product, thus leading to lower levels of food waste. For example, Sainsbury's wraps pitta ...
Are marketers too fickle when it comes agency relationships?
Walkers campaign while at PepsiCo, and went back to the agency in 2007 as boss of the frozen-food business ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
International), Save the Children, Unicef and the World Food Programme to launch a charitable programme ...
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