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Adwatch (Jan 18) - Top 20 recall: Tesco

By Geoff Smith, Creative director, McCann London, 18 January 12, 12:00

42 5= -5 Isme Addiction London/Carat 37 5= ( ) Freeview ...

Freeview's £60m gambit

By Sarah Shearman, 17 November 11, 12:00

is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva. The switchover has worked in Freeview's favour so far, as it comes installed on most new digital TVs. However, with analogue conversions drying up, fresh challenges lie ahead. In response, Freeview is investing in a 60m ...

Freeview unveils £60m ad campaign to steal TV share

By Sarah Shearman, 15 November 11, 08:00

Freeview will roll out a £60m, three-year marketing push this week in a last-ditch attempt to take ... , and introduces the strap-line How good is that? A 60-second TV ad, which breaks on Friday, shows a Freeview ... . It will be supported in print and online through a partnership with IPC Media. Freeview, which claims it is used ... . The positioning marks a shift from previous campaigns, which focused on the Freeview HD and Freeview+ products ...

Brand Health Check: Nintendo

By Rachel Barnes, 10 November 11, 12:00

of marketing at Freeview, and Ben Shaw, strategist at Bartle Bogle Hegarty, who created the Barclays 56 Sage Street social game. Owen Jenkinson head of marketing, Freeview Nintendo seems to be caught ...

YouView rethinks its marketing structure

By Gemma Charles, 12 October 11, 04:45

The company, which is backed by BBC, BT, TalkTalk, ITV, Channel 4, Channel 5 and Arqiva, has been plagued by technical problems. As a result, its planned launch for this summer was put back to next year. The roles of Tim Hunt, the former St Luke's partner who joined YouView from Freeview in March 2010, and his ...

Adwatch (Oct 5) - Top 20 recall: Barclays

By Neil Dawson, Chief executive, BETC London, 06 October 11, 01:00

= ( ) Freeview+ 18 Feet Rising/MEC 23 19= ( ) Homebase Leo Burnett/Mindshare 23 ...

Field Marketing League Table 2011

By Kim Benjamin, 17 August 11, 09:00

, for example.' Field marketing agency Gekko, which worked with Freeview on April's royal wedding (see case ... WEDDING BOOSTS SALES OF FREEVIEW+ HD The wedding of Prince William to Kate Middleton on 29 April has ... to generate interest and awareness in Freeview's HD service and demonstrate and increase sales of Freeview+ HD ...

Evening Standard eyes local TV channel contract

By John Reynolds, 12 July 11, 08:30

-year running costs. However, Hunt scrapped plans to create a national spine channel on the Freeview ...

Trebor rolls out first central brand message

By Loulla-Mae Eleftheriou-Smith, 01 July 11, 01:00

Positioning itself as 'The taste of sweet success', Trebor will launch a tongue-in-cheek campaign that claims to make consumers feel successful as well as confident. The work, created by Fallon, breaks on Friday. It features a TV ad supported by sponsorship idents for Dragons' Den on Freeview channel Dave ...