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Vimto shifts marketing spend with increased digital investment

By Sarah Shearman, 07 February 12, 08:30

the social network. According to Nielsen data, 81% of Vimto s media spend in 2011 was on TV, 18% on radio ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

, eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a ...

Nationwide brings mortgages to the fore with its latest ads

By Alex Brownsell, 27 January 12, 11:51

The financial services brand, which unveiled its new brand positioning in September , will launch a TV, radio and in-branch campaign on 6 February, promoting its 'Save To Buy' product, which offers first-time buyers mortgages with a 5% deposit. Ads will also feature Nationwide's offer of a 500 ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

on TV, radio and in the press are much more about letting the customer know about our product offering ...

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

By Mark Barber, Radio Advertising Bureau, 24 January 12, 08:00

Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest ... than reflect on some words from cyberpunk novelist William Gibson. Speaking during a radio interview ... channels, offline broadcast linear media - radio and TV - remain in remarkably robust health. The consumer ... that Britain loves radio, with a record 47m adults listening every week in 2011 for 23 hours on average ...

Blockbuster launches 'most aggressive' customer acquisition drive

By Matthew Chapman, 20 January 12, 01:35

Blockbuster is looking to win back old customers and attract new customers with the promotion, which will run until at least the end of the month and will be advertised through press and radio activity. Bryn Owen, head of marketing at Blockbuster, said the drive was "not specifically" a reaction ...

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

to consumers in new contexts. TV, radio, gaming and interactive systems in cars are all being enhanced ... to marketers? For consumers, having access to their trusted social circles is making TV, radio and even ...

Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

By Loulla-Mae Eleftheriou-Smith, 12 January 12, 11:46

The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...