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Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...

What happens when you are too busy to go to the toilet

By Nicola Clark, 16 May 12, 03:00

are the core traits of the busy-off. At the same time, the gap between output and input within UK plc continues ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

against Tesco Finest. So, we've looked at the whole offer and worked out where there is a gap ...

The Myth of Work Life Balance

By Nicola Clark, 09 May 12, 01:00

% of women 'always feel rushed', while 21% of men report feeling this way. This gender gap grows to 15 ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

, he warned, the gap between them and consumers would widen, with potentially severe consequences ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

.6%, placing it behind Nissan, Toyota, Hyundai and Kia. Although this was partly caused by a gap between model ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

the gaps,' she adds. In the debate below, which was hosted by Thinkbox last week, Mark Lund, former ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

to close the gap between its 22% average market share and rival Frijj s 28% average share. Yazoo ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

of their 'entrepreneurial gap year', the peripatetic pair are letting a different brand paint its logo on their faces. So ...

Marketers debate brand issues at Barcelona sports forum

By John Reynolds, 12 March 12, 11:19

Themes discussed at the event included 'The Role of Philanthropy in Sport', 'Sport and Entertainment, Bridging the Gap' and 'Event Bidding: What it takes to win, what it means to lose' The event was held between 7-9 March at the Congress building in Barcelona and included interviews with Lord Coe ...