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The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

. Ansell's decision to launch Skyn globally has brought the sensitivities surrounding targeting sharply ... still significant common denominators. This means it has been able to create a global launch platform ... of global marketing in Ansell's sexual wellness division . ' Brazil has a much more provocative approach ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

), with profits up 2% to $6.5bn ( 4bn). PepsiCo employs more than 5,000 people in the UK. The global drinks ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over ... The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

By Alex Brownsell, 09 February 12, 10:27

Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate ... Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked ... should come to an end . Prior to joining Vodafone, Wheldon spent four years as global advertising ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

struggled to overcome the stigma ever since. McKinsey, Galleon Case: Global managing director Dominic ...

Google releases Chrome for mobile

By Sarah Shearman, 08 February 12, 11:45

of 2011, Chrome overtook Firefox, to take the second-highest market share of browsers globally, at 25 ...

Coca-Cola to boost brand spend by up to $400m

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 09:23

operating groups. "Importantly, we also continued to increase our global volume and value share in 2011 ...

Heineken to feature James Bond in ads

By Gemma Charles, 08 February 12, 08:50

The global campaign will launch in September to coincide with the release of 'Skyfall', the latest ... and will drive activity through its global Facebook page. Heineken chief commercial officer Alexis Nasard said ... directly with global 'Open Your World' campaign. We are confident our activation plan will ignite ...