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My Secret Work Weapon: Your children expose you to a variety of influences

By Paul Troy, director of consumer marketing, Moneysupermarket.com, 18 April 12, 09:00

Moshi Monsters is huge, for example; the next generation is totally comfortable with the digital space. My kids also tell me about what they see on TV, and they absorb it all. What's really annoying is that they can sing the Gocompare.com jingle and they want a meerkat. Because of my kids I watch things I ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

Brand Agency/TV Buyer Recall rank % 1 ( ) Gocompare.com ...

Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's

By Matt Willifer, Executive planning director, WCRS, 25 January 12, 12:00

% 1 -1 Argos CHI Partners/Mindshare 66 2 ( ) Gocompare.com In ...

Webuyanycar.com voted 'most irritating ad'

By Alex Brownsell, 10 January 12, 08:00

. It inherits the crown from two-time winner Gocompare.com, which topped last years Irritating Ads poll ...

Adwatch (Nov 30) - Top 20 recall: Aldi

By David Golding, Founding partner, Adam & Eve, 01 December 11, 09:00

/Carat 23 12= ( ) GoCompare .com In-house/MEC 23 14= ( ) Sainsbury ...

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

By Tony Quinn, head of planning, JWT London, 16 November 11, 12:00

% 1= ( ) Gocompare.com In-house/MEC 48 2= ( ) Specsavers In ...

Price comparison start-up hires Zurich marketer Corfield

By Sarah Shearman and Gemma Charles, 04 October 11, 08:30

.com, Comparethemarket.com and Gocompare.com having a combined marketing spend of nearly 100m in 2010. ...

Moneysupermarket.com aims for 'big brand' behaviour with ads

By Alex Brownsell, 07 September 11, 08:30

term,' added Troy, who joined the business from Barclaycard earlier this year. With Gocompare.com ... , Confused.com has used animated ad character 'Cara' in a series of pop-themed ads. Gocompare.com spent ...

Swinton owner MMA eyes £20m UK price comparison site launch

By Alex Brownsell, 19 July 11, 08:30

MMA plans to take on market-leaders Comparethemarket.com, Confused.com, Moneysupermarket.com and Gocompare.com by investing significantly in marketing to promote its roll-out next year. The company has ... to match the investment of the leading UK sites. Gocompare.com was the top spender in 2010, in ...