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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

-system and Google Earth-powered satnav. Cinema ads are running throughout 'Oscar season', at films including ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

Google is developing an own-brand, home-entertainment system that streams music wirelessly through ... Communications Commission, with testing due to take place in Google's Mountain View headquarters in California ... The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black ... types of brands. One view is summed up by Steve Stretton, creative partner and founding partner ... Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

by 'appointment to view' in a given location, whereas digital games are played any time, anywhere. This makes them ...

M&S brings Valentine's Day model to life

By Matthew Chapman, 09 February 12, 12:25

then be viewed through the smartphone's camera, triggering a video of the model, which can be viewed on the phone ... . The video can also be viewed online at http://social.marksandspencer.com/ . The news comes as M ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

. There is a view that consent can be dealt with by relying on browser settings within the control of the user ...

Groupon reins in marketing spend as it reports loss of $42.7m

By Sarah Shearman, 09 February 12, 11:02

in the US since Google in 2004, which at the time was valued at nearly $13bn ( 8.2bn). According ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

but it shouldn t be confused with fact and doesn t help anyone. A balanced view of the evidence shows ...

Google releases Chrome for mobile

By Sarah Shearman, 08 February 12, 11:45

Google has launched a smartphone and tablet version of Chrome for Android devices, to boost ... at Google, wrote on the company's blog that like the Chrome for desktop, the mobile version is focused ... and sync bookmarks. Users can also swipe through web pages using touch-screen technology. Google Chrome launched in 2008. During the past year Google has heavily marketed the product to consumers. At the end ...