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RBS Insurance division to rebrand as Direct Line Group

By Alex Brownsell, 09 February 12, 02:10

The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

Brand Health Check: Fitness First

By Matthew Chapman, 09 February 12, 08:00

of consumers' and the government's concerns as the obesity epidemic threatens to bankrupt the NHS in the near ...

Do consumers really care about eco-packaging?

By David Benady, 03 February 12, 10:00

sustainable lines to help ensure that the UK hits government-agreed environmental targets. This inevitably ... as government pressure grows. Successfully integrating sustainability into branding is a challenge. The task ... presence. The next two years will be a watershed for sustainable packaging as government pressure grows. ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

with a licence from the government, parliament and regulatory authorities. The closer the organisations ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

, alongside governments, that needs to be accountable in delivering a sustainable future and improved ...

Mind the generation gap

By Nicola Clark, 27 January 12, 03:30

with successive governments' strategy of encouraging more young people into higher education, has created a ...

Brazil pitches Christ statue to Primrose Hill residents

By John Reynolds, 27 January 12, 10:44

The Brazilian government wants to erect a giant replica of Christ the Redeemer on London's Pirmrose ... The project is being funded by the Brazilian government and has already attracted the ire of local ... , the Brazilian government wants to erect the statue to celebrate the moment that London hands over the Olympic ... that this is acceptable." The Brazilian government was unavailable for comment. Follow John Reynolds on Twitter ...

MPs to quiz beauty marketers on body confidence

By Gemma Charles, 26 January 12, 12:45

's director of communications. The government is currently drawing up a voluntary pledge in partnership ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

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