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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Highlighting why he thought Audi was successful, Chambers added: "Our design really stands out...people love our cars. They're understated, beautiful and extremely well made". Chambers said Audi must continue to increase its presence in the digital space and focus on consumer support. "People used to go ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

" dealership design concept. We do meet regularly with the network, and we're clear on what they can and cannot ... are designed to showcase the fact that the car has five doors. An adaptation of the creative will also ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

barriers and key insights. Once we get hold of those, we design our products and communication to meet ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story . News of the device is based on a filing with the Federal ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

licences tomorrow, but if the licensees don't have the capabilities in design and distribution, it doesn ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ... bottle design." ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag #loveisallaround or text the word love and a 120-character message to a designated number. The messages go live from today (9 February). Messages that must be held until Valentine's Day itself should be emailed ...

Coca-Cola to boost brand spend by up to $400m

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 09:23

is to design and implement the most effective and efficient business system." Yesterday (7 February ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

of comms. It must be at the heart of product and service design, pricing and even HR. NO - WILL GHALI ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...