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Helen Edwards: The science of 'going viral'

By Helen Edwards, PPA, Business columnist of the year, 18 April 12, 02:30

views on YouTube. Despite the handheld-camera style, the stunt's authenticity was the subject of much ...

Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 12:48

to party with Jesse J at an exclusive event for the brand. One hundred runners-up will win handheld HD ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

handheld", but although it would cause disruption in the industry, this would be "tempered by a higher iPad ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

exclusive. They feed each other and are a handheld/screenbound microcosm of sharing, comparing and opinion ...

Motion-controlled games double market share

By Matthew Chapman, 06 January 12, 09:25

we're also looking forward to the launch of Sony's new Vita handheld and the possible UK launch ...

Field Marketing Agency of the Year: CPM

By Sarah Shearman, 13 December 11, 09:00

for the debut of Nintendo's 3DS handheld console, to ensure retail staff were able to demonstrate its 3D ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

into Nintendo DS, resulted in a leap in sales for the handheld gaming console, while its Xerox campaign achieved ...

Brand Health Check: Nintendo

By Rachel Barnes, 10 November 11, 12:00

Nintendo has long been a favourite of video-game fans, from its arcade games in the 70s to the multi-million-selling Wii console in the 2000s. Last year's unveiling of the 3DS whetted gamers' appetites once again. Yet the handheld system, which uses glasses-free 3D technology, did not hit shelves ...

Field marketing: Your brand in their hands

By David Benady, 09 November 11, 12:00

agencies offer. 'A lot of them are using hand-held units, which are great at generating data rapidly ...

Sector Insight: Ice cream

By Jane Bainbridge, 02 November 11, 12:00

the flavour, sales of ice cream, both tubs and in particular hand-held ones, are weather ... % of sales. At the same time, more shoppers are taking the cheaper option of buying hand-held ice creams for the home, instead of paying shop prices for one at a time; the market share of hand-held multipacks has ...