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Helen Edwards: The science of 'going viral'
views on YouTube. Despite the handheld-camera style, the stunt's authenticity was the subject of much ...
Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater
to party with Jesse J at an exclusive event for the brand. One hundred runners-up will win handheld HD ...
Industry view: How will the 'new iPad' change marketing?
handheld", but although it would cause disruption in the industry, this would be "tempered by a higher iPad ...
Brands and content: what's the story?
exclusive. They feed each other and are a handheld/screenbound microcosm of sharing, comparing and opinion ...
Motion-controlled games double market share
we're also looking forward to the launch of Sony's new Vita handheld and the possible UK launch ...
Field Marketing Agency of the Year: CPM
for the debut of Nintendo's 3DS handheld console, to ensure retail staff were able to demonstrate its 3D ...
Sponsorship Agency of the Year - Fast Track
into Nintendo DS, resulted in a leap in sales for the handheld gaming console, while its Xerox campaign achieved ...
Brand Health Check: Nintendo
Nintendo has long been a favourite of video-game fans, from its arcade games in the 70s to the multi-million-selling Wii console in the 2000s. Last year's unveiling of the 3DS whetted gamers' appetites once again. Yet the handheld system, which uses glasses-free 3D technology, did not hit shelves ...
Field marketing: Your brand in their hands
agencies offer. 'A lot of them are using hand-held units, which are great at generating data rapidly ...
Sector Insight: Ice cream
the flavour, sales of ice cream, both tubs and in particular hand-held ones, are weather ... % of sales. At the same time, more shoppers are taking the cheaper option of buying hand-held ice creams for the home, instead of paying shop prices for one at a time; the market share of hand-held multipacks has ...
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