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RAC hires John Orriss to head marketing

Orriss has been appointed to replace former sales and marketing director David Tyers, who left the company in December without a job to go to. During the interim period RAC hired former T-Mobile marketer Lysa Hardy to lead its marketing strategy. It is unclear how Hardy's position will be affected ...

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

bottles into the club microsite. Trevor Hardy, founder of The Assembly, said the campaign was designed ...

Sailor Jerry

28 March 12, 12:00

, Don Ed Hardy and Mike Malone, were entrusted with his designs and Malone took over Collins' Honolulu ... Inc in the late 90s, when adman and entrepreneur Steven Grasse bought the rights from Hardy and Malone ... parlour and tattoo designs, was acquired by fellow artists Don Ed Hardy and Mike Malone. 1999 ...

Sector Insight: Vehicle recovery

By Jane Bainbridge, 29 February 12, 12:00

to this sector. Lysa Hardy, interim sales and marketing director, RAC Hardy joined RAC at the beginning ... who left the company in December 2011. Previously Hardy ran the marketing department at T-Mobile where ...

Revolting tactics: brands beware when tapping into social movements

By Gemma Charles, 15 June 11, 12:00

on the bandwagon', warns Trevor Hardy, founder of creative agency The Assembly, who has worked on Make Poverty ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

to be worth 150m by 2014, Sheppard is one to watch. 98: MARK HARDY - SYCO MUSIC The exit of Hardy's boss, Simon Cowell, from Britain's Got Talent may have caused the viewing figures to slide, but Hardy ... to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ...

Experiential marketing: The pop-up phenomenon

By Nicola Clark, 26 April 11, 10:00

event. Trevor Hardy, founder of creative agency The Assembly, contends that pop-up activity should ... every day. Hardy argues that this is not possible, as the 'focus is on getting the maximum return per ...

Profile: Mark Hardy, marketing director for Simon Cowell's SyCo

By Ed Owen, 03 March 11, 08:00

Mark Hardy oversees marketing for one of the entertainment industry's biggest successes - Simon ... Mark Hardy gives the impression that perfection is achievable, and possibly by him. 'When you work ... how it could have been marketed,' he says. Hardy, dressed in designer jeans and brogues ... around - Hardy explains that a marketing director was needed to deal with an expanding roster of talent ...

Brand Health Check: Nick Clegg

By Gemma Charles, 19 January 11, 12:00

John Prescott, and Trevor Hardy, founding member of The Assembly, which handled the Lib Dems ... meetings across the UK and bolster engagement via social media. TREVOR HARDY, founding member ...