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The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

playground for marketing. Relationships are at the heart of what we do and a little humour goes a long way ... Intense campaign, Durex has taken a light-hearted approach, using two turntables playing Marvin Gaye's Let ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

marketing campaign. "Save the 1Day" puts the fans at the heart of the action, giving them deeper access ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

report published by CFC and the British Heart Foundation in December, called 'The 21st Century ...

Social brands: Betfair turns to comedy writers for social media

By Nicola Clark, 08 February 12, 02:45

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

, exactly, though? Through jeopardy. It is the vital vulnerability at the heart of the corporate mark ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

of comms. It must be at the heart of product and service design, pricing and even HR. NO - WILL GHALI ... '. This goes to the heart of what good marketers are about. It's not about shovelling out 'stuff' because you ...

Adwatch (Feb 8) top 20 recall: Currys/PCWorld

By Tim Millar, Strategy partner, 18 Feet & Rising, 08 February 12, 12:00

/MediaCom 68 2 ( ) British Heart Foundation Grey London ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

transparency can win hearts, minds and wallets. Who's seizing this chance? Not big guns like Boots - yet ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS guidelines still leaves drinkers at risk from serious illness, including heart disease, stroke and cancer. The ad, which broke yesterday (5 February), features the established Aardman-created Change4Life figures ...