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Switching service Simplifydigital readies biggest ever TV push

By Matthew Chapman, 01 February 12, 12:25

'. Initial television activity will run on ITV, Channel 4 and Channel 5 with media planning and buying ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

- TV SPONSORSHIP CAMPAIGN For the second year running, Subway is sponsoring ITV1's reality weight ...

Linear TV viewing maintains high in 2011

By Alex Brownsell, 24 January 12, 08:30

Figures from BARB showed the average viewer watched four hours and two minutes of linear TV a day, or 28 hours and 14 minutes a week, matching 2010 s record levels. Commercial TV accounts for 64% of UK linear TV viewing, up 1.3% year on year, due to successes such as ITV s Downton Abbey. Thinkbox ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

% of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m creative account out of BBH with a view to beefing up its ITV Creative team and doing the work in ... configurations. For its recent The Only Way Is Essex ad, adult retailer Ann Summers worked with ITV2 and ITN ...

We'll Call You: Netflix

18 January 12, 12:00

have done deals with Sony, Disney, ITV and Channel 4, but we're sure to be doing more. Mktg Do I get ...

LoveFilm expands TV content with ABC deal

By Sarah Shearman, 16 January 12, 10:38

deals with BBC Worldwide and ITV this month, to enable users to stream their content. Netflix's UK and Ireland service also has TV content deals with BBC Worldwide and ITV, as well as Channel 4, but does ...

Despite the downturn, will this be a vintage brand marketing year? The Marketing Society Forum

16 January 12, 12:00

DIRECTOR, ITV With so many unknowns, brands face another challenging year in 2012. It is likely ...

Brand leaders predict little benefit from London 2012 Olympics

By Alex Brownsell, 13 January 12, 01:40

The research, carried out by Ipsos MORI, asked 100 board-level "captains of industry" at FTSE 350 companies, which include Aviva, Halfords, ITV, Sainsbury's, Rolls-Royce and Tesco, what effect they think the Olympic games would have on their business. Of the respondents, 66% claimed the Olympics would have "no ...

Ann Summers Valentine's push to star size-16 'real woman'

By Matthew Chapman, 12 January 12, 08:51

Lucy Moore, a 20-year old student from Portsmouth, scooped 22% of the vote in a poll hosted on the Ann Summers website. The vote was publicised via a television campaign that set out to find "the sexiest face in the UK" . Twelve women finalists then starred in an ad shown on ITV2 in November, after ...

ITV strengthens marketing department

By Maisie McCabe, 11 January 12, 11:04

ITV has made three new marketing appointments, bringing in marketers from Sainsbury's, The Times ... The appointments of the three new marketers are part of ITV's five year transformation plan ... Bullis, currently head of marketing operations and media at Sainsbury's, is to join ITV in the new role of director of media. She will oversee ITV's media planning and on-air continuity operations and work ...