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VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking ...

Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

campaign. ... The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time ... campaign delivering the clear fact to both existing and potential customers, that Betfair offers far better ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

theme, replacing its recent black and white ads with a more fantastical animated style. T he integrated campaign, for the marque's A6 Avant model, depicted a world inhabited by a metallic Audi hummingbird ... . BBH has done fantastic work for decades, but we need to ensure that our campaigns are fresh, move ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ... responsible brand, she says, is ensuring Ann Summers' campaigns are highly targeted at the right people ... campaign pulled last year, not for the creative, but simply because we were advertising the category ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

awareness as their primary objective. Nearly two thirds of the ones which integrate search into campaigns ... that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively. This is followed by TV, with 43% of campaigns integrated with search marketing. Jack Wallington, chair ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

their celebrity-driven TV campaigns.' Nonetheless, Duffy claims that Bulldog's marketing, without TV, has ... of integrated agency Archibald Ingall Stretton. 'For a lot of big brands that haven't got a really defined ... says that last year, 821 brands that had never previously used the medium launched TV campaigns ...

Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

Footwear brand Clarks is launching its first ever augmented reality campaign at the end ... The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...

Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

Available from today, the e-cards come with three different messages about love. Visitors to the Marmite fan page who like the brand will be able to send one of the e-cards to contacts within their network on Valentine's Day. The campaign was devised by Splendid Communications. Marmite, famous ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

-trade from April. To support the launch, the vodka brand will run a digital campaign and promote ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors ... . VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ... display partner. The campaign itself will run until March 2013. Jeremy Hunt, secretary of state ...