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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

after General Motors recently announced it was cutting its Facebook ad spend, in favour of a content ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

ready meals category buying manager, said: "As well as adding more meat, we'll be using higher quality ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... , version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ... and it is up to Facebook and ourselves to work this out." He added that the move by GM was "short-sighted". Ford came to Facebook's defence, issuing a statement saying it had found Facebook ads to be "very ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... to ads featuring Ray Charles almost 50 years ago, recently struck a global partnership with Spotify ... multiple platforms, as opposed to using music on a single ad to create a sonic trigger,' he adds ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

sits alongside it,' she argues, adding that Microsoft has long held the view that it is a 'house ... The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... and polo. 'I have a horse called Marmite who teaches me a lot.' Favourite ad The Berocca Boost ad ...