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M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

by Joanna Lumley, which is encouraging consumers to recycle old clothes when buying new clothes. Marc ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

-fronted campaigns and environmental programme 'Plan A' by unveiling Joanna Lumley as its 'global eco ... in landfill. Is the hiring of Lumley affirmation of your commitment to celebrity activity? The reason ... . It draws attention to a topic and Joanna is the perfect fit for this. She said to me this morning: 'I don ...

Brand Health Check: Aquascutum

By Kim Benjamin, 03 May 12, 08:30

designer Joanna Sykes in 2010. Last month, Aquascutum announced that it was entering administration ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

&S), to discuss the brand's newly launched 'Shwopping' campaign, fronted by Joanna Lumley. ... brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer ... Marketing why Lumley was chosen to front the campaign and discusses how it has already made a splash ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna ... The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy. M S believes the campaign can help change customer buying habits and protect the environment. Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ...