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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

markets. NO - MEL CRUICKSHANK, CHIEF EXECUTIVE, LIDA Before we get paranoid about the sale ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...

PHD claims Grand Prix in Agency of the Year

By Gemma Charles, 13 December 11, 09:00

' verdict. Work Club was named as the best digital agency, while Lida, which topped off a strong year ... - PHD Advertising VCCP Direct Lida Digital Work Club Sponsorship Fast Track ...

Direct Marketing Agency of the Year: LIDA

By Sara Kimberley, 13 December 11, 09:00

WINNER After narrowly missing out on the top spot last year, LIDA came back fighting harder ... LIDA the gong was unanimous. The judges agreed that LIDA, led by effervescent chief executive Mel ... it is part of M C Saatchi Group, LIDA is still clearly 'a very strong standalone agency'. The agency ...

Media Agency of the Year and Grand Prix winner: PHD

By Nicola Clark, 13 December 11, 09:00

consistent excellence based on the criteria used to judge the awards. While PR agency Red, and LIDA ...

Ikea re-positions Family loyalty programme

By Matthew Chapman, 29 November 11, 08:30

The retailer appointed direct marketing agency Lida in September 2010 to overhaul the scheme and accompanying loyalty card. Markus Weichselbaumer, relationship marketing manager for Ikea, said the revamp comes as the retailer "looks to give members a programme that is more relevant to their needs ...

Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

't experiment and develop skills.' For her part, Mel Cruickshank, chief executive of Lida, says: 'Digital ... . Clients include Gatwick, NHSBT, Procter and Gamble. www.twentysixdigital.com LIDA Founded 2000 ... , Ikea. www.lida.com The Group Founded 1995. Privately owned. Managing director Cathal Smyth. 20 ...

Travelex pushes online service with UK ad campaign

By Alex Brownsell, 06 July 11, 08:30

It comes amid the sale of its Global Business Payments division to Western Union in an estimated 600m deal, as Travelex focuses on the consumer market. The six-figure campaign, by LIDA, launches on 11 July and encourages travellers to order money online at Travelex.co.uk and trial its Cash Passport ...

What digital marketers can learn from DM

By Kim Benjamin, 20 May 11, 10:00

Mel Cruickshank, chief executive of direct marketing agency LIDA. 'Some clients appreciate and see ... by the intelligent use of data - was essential; working with agency LIDA, Boots mailed more than 400,000 different ...