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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range ... the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ... an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

, version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

on the specifics of the complaint. The European Commission launched a probe into Google in November 2010 ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future product lines, as well as developing its functional wear. Uniqlo has previously launched a Twitter ...