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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

different backgrounds to work together.' The third main facet of Maratier's job is 'fighting the brand ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

appear to mean that his three-year deal with Sergio Tacchini has ended. Uniqlo said that Djokovic ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

is by any means a 'Microsoft lifer'. 'I'll move on when I feel the time is right. Like a relationship ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

proofs. I don't know how we managed; we probably did a third of the work that we do now. It means we ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

" meaning the sponsorship changes are not because of budgetary cuts but has been driven by "focus ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... of today's Marketing), means lower costs and efficiencies . Should we be surprised? The intentions ... agility means a brand manager role altered beyond recognition since the first serious attempt to define ...

Jagermeister

22 May 12, 12:00

and fruits. The name Jagermeister, literally meaning 'hunt master', was said to be inspired by the traditions ... of group discussion would never predict. Logic be damned. Brands accrue meaning from use, not the other ...