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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

, there is room for growth in the UK in 2012 and beyond.

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

the fight to London 2012 sponsor BMW during an Olympic year - Maintaining sales growth in a market ... Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ... 's West London site, an environment that could easily be mistaken for a modern-art gallery. Yet Chambers ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

and snacks brand announced an additional investment of between $500m ( 315m) and $600m ( 378m) in 2012 ... priorities in 2012, we've had to make tough decisions. As a result, 2012 will be a year of transition ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

, to create a limited edition London-themed bottle. ... 'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended ... an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ... seven characters from the past who have influenced and shaped London s culture. Absolut said ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

." Sandie Dawe, VisitBritain chief executive, added that the events of 2012, including the Olympic Games ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

appearing on the "infoband" at the top of the BT Tower in London.

Social brands: Betfair turns to comedy writers for social media

By Nicola Clark, 08 February 12, 02:45

Speaking at the Social Brands Conference in London today, Ben Carter, head of central online marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair Poker Twitter feed. "It is something of a social experiment," he explained, pointing to the fact ...

Feel Good Drinks in Mamma Mia! promotion

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 01:22

, and an overnight stay in The Cavendish London hotel. Feel Good Drinks has also partnered with natural beauty ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

for a Sustainable London 2012, who vows to support families still lobbying for the case to be reopened ... For the duration of the 2012 Games, the International Olympic Committee will enforce what it calls ... sponsored "wrapper" on the main East London stadium has engulfed the Olympic movement in the fallout from ...

Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

By John Reynolds, 08 February 12, 12:25

In January this year, Kraft unveiled plans to combine its Cadbury chocolate and Philadelphia Light brands and launch a chilled chocolate spread. The 'Choccy Philly? Be Silly' marketing campaign by JWT London begins on 17 February, with the TV ad hitting screens on 1 March. The TV ad will form ...