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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

working with a record label. 'As long as the music you make is good and you're not compromising ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

for it to select someone who was a good cultural fit. The October appointment of Snare, who has held various roles ... for all industry stakeholders. 'We are all competitors, but for the general good of UK citizens ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

. However, the UK is good at learning from these examples and using them to adopt an innovative approach ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

"We knew he'd be good but we didn't know quite how good," Gilbert said of the former 'Doctor Who' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ... Talent'. "It has been a really good experience and we ll probably do some more of that," he said ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... . It has admitted its offer in its Good tier of clothing was not strong enough and added ... , growing group sales by 2% and holding market share. We also made good progress with our strategic plans ...