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The great brand engagement myth

By Alan Mitchell, 30 January 12, 09:00

is supposed to achieve and how.' Karl Gregory, UK managing director of Match.com, agrees. 'People hide ...

Industry View: How will web domain liberalisation affect brands?

By Sarah Shearman, 12 January 12, 11:20

, online marketing director, Match.com The point of registering top-level domain names is to streamline ...

Do shock tactics such as Benetton's latest campaign still work in 2011? The Marketing Society Forum

01 December 11, 09:00

DIRECTOR, MATCH.COM The controversial nature of this campaign has taken the Benetton brand ...

Adwatch (Aug 24) - Top 20 recall: Match.com finds it Match moment

By Colin Jones, Creative director, Brave, 24 August 11, 12:00

weeks' TV has been a horror show. That's why the Match.com ad, spreading much-needed love and positivity ... single again (sorry Julia), I'd like to know why Match.com is different to newer, shinier options ... = ( ) Asda Saatchi Saatchi/Carat 40 3= ( ) Match.com Mother/Initiative 40 ...

Match.com strategy to target younger singles

By Sarah Shearman, 20 July 11, 10:00

Match.com, the online dating company, is deploying a fresh strategy based on creating a 'Match ... of audience for the Match.com site, marking a long-term strategy shift for the brand. Rival site eHarmony ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

and the Queen's Diamond Jubilee. 99: KATIE SHEPPARD - MATCH.COM Having just completed her first year ... property, Match.com. In January, she oversaw a major push for the MatchAffinity brand, its 'Going ...

Adwatch (16 March) - Top 20 recall: Has Matchaffinity.com got a lasting strategy?

By Zaid al Zaidy, Chief strategic officer, TBWA\London, 16 March 11, 12:00

campaign by match.com, which is closing the promise-fulfilment gap with its 'Going the distance' initiative ...

Marketers descend on 'Little Black Book' launch party

By Staff, 10 March 11, 01:00

s Andrew Warner, Match.com head of marketing Katie Sheppard, and Method international marketing director ...

Profile: Katie Sheppard, head of marketing, Match

By Sarah Shearman, 09 February 11, 12:00

brands: Match.com, Match Affinity and Dating Direct. Combined, they have a total of more than 10m ... to dating, while Match.com and Match Affinity have a similar customer base of individuals looking for long ... believes it can reach the size of Match.com. In support of that ambition, a Match Affinity campaign, 'Going ...