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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one ... After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ...

McDonald's trials McWaiter service

By John Reynolds, 16 May 12, 10:32

McDonald's is trialling table service at a number of its British outlets in a move to drum up ... McDonald s has been testing out several initiatives including table service, which, if successful, could be rolled out across its 1,200 UK outlets. McDonald's is testing table service at its concept ... customers, it has a private meeting room with a boardroom. Like McDonalds, Pizza Express is trailing a ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds ... as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical initiatives. Alastair Macrow, vice-president of marketing at McDonald s UK, said: Over the past few years ...

2012: The year of NFC contactless payments?

By Sarah Shearman, 11 May 12, 12:00

possible at food outlets including Pret A Manger, EAT, McDonald's and Subway. While contactless payments ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five ... of sugar, which a McDonald s spokeswoman claimed equated to approximately six teaspoons of sugar while a ... and desirable. Jill McDonald, chief executive and president of McDonald s UK, said: "For the past three years ... the right product that delivers nutritional benefit as well as a new, exciting taste." McDonald ...