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Jagermeister

22 May 12, 12:00

is testimony to how distinctive design, if given the time to wear in, provides enduring gain. JAGERMEISTER ...

Hovis has endured a difficult time of late amid a fierce price war across the bread category ... during hard times and Hovis could have been a beacon of enduring values through thick and thin (the ... . - Enduring values need to be demonstrated in relevant actions. A combination of a consistent brand message ...

How brands are innovating their way out of the 'squeezed middle'

By Nick Hughes, 23 March 12, 09:00

, according to market research company NPD Group. The same goes for the enduring appeal of 'Dine in for 10 ...

Kony 2012: The Marketing Lessons

By Nicola Clark, 21 March 12, 09:00

phenomenon is not a complex algorithm, but the simple art of storytelling and the enduring power ...

Pret A Manger

29 February 12, 12:00

popular appeal is one of Pret's enduring strengths, and a prime factor in keeping the stores buzzing ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

the data-haves and have-nots. Information derived from loyalty schemes will have an enduring role ...

Adwatch (Feb 15) top 20 recall: McDonalds

By Russ Lidstone, Chief executive, Euro RSCG London, 15 February 12, 12:00

than the tasteless stuff that I endured in Cannes. Brand Strategy Verdict? McDonald's doing ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

By Alex Brownsell, 09 February 12, 10:27

forced to endure the same levels of scrutiny around executive bonuses, chief executive Bob Diamond has ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

and groups, often driven by a common morality such as that of the Quakers, developed enduring trade names ...

Are marketers too fickle when it comes agency relationships?

By David Benady, 03 February 12, 10:00

, long-term partners believe they can create brand positioning that endures. Some wonder whether ... of maintaining an enduring relationship is that the agency can develop its ways of working as the client ... .' Some enduring relationships are based on personal contacts between client and agency boss. Sir Frank ...