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Brand Health Check: Fitness First

By Matthew Chapman, 09 February 12, 08:00

of consumers' and the government's concerns as the obesity epidemic threatens to bankrupt the NHS in the near ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS guidelines still leaves drinkers at risk from serious illness, including heart disease, stroke and cancer. The ad, which broke yesterday (5 February), features the established Aardman-created Change4Life figures ...

Acting government communications chief given permanent role

By Gemma Charles, 20 January 12, 04:40

Research and the NHS. Prior to that Grey, a former corporate copywriter, worked in agency-side PR. Grey ...

Abercrombie & Kent appoints Thomas Cook exec to head marketing

By John Reynolds, 18 January 12, 09:00

NHS hospital operator, as sales and marketing director for BMI and as director of multimedia sales ...

Government unveils marketing campaign to help smokers quit

By Gemma Charles, 03 January 12, 11:00

A campaign comprising TV, radio and search, created by Partners Andrews Aldridge, will encourage smokers to get a free NHS Quit Kit from a participating pharmacy in England. The Quit Kit a box ... were created by 23Red and Iris. Smokers can find their nearest Quit Kit pharmacy at nhs.uk/smokefree. ...

Race Online 2012 unveils host of brand partners

By Sarah Shearman, 24 October 11, 09:02

Lottery Fund, JobCentre Plus, Age UK and NHS Choices. Martha Lane Fox, co-founder of Lastminute ...

Health Lottery to kick off next week and be screened on 5

By John Reynolds, 19 September 11, 09:58

. Tickets will be priced at 1 and 20p will go to health-related causes outside the remit of the NHS ...

Adwatch (22 June): Top 20 recall - EuroMillions is on the money

By Neal Colyer, Creative director, Quiet Storm, 23 June 11, 12:00

privatised NHS doctor pointing out that, without a few 'euro millions' in the bank, it will be back ...

Helen Edwards on Branding: Being patient with choice

By Helen Edwards, 22 June 11, 12:00

When it comes to NHS reforms, marketing the benefits of choice is a tough ask, but a necessary one. ... it. The NHS was a centralist, option-free monolith for 52 years until Tony Blair and Alan Milburn ... natural element of marketing, but for the NHS reforms to stand a chance, someone smart has to get out ... at Passionbrand, where she works with some of the world's biggest advertisers 30 SECONDS ON ... the NHS ...