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Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars. Press ads and banner ads will push the app and seminars as the company attempts to set itself apart from ...

BT to sponsor 'London Live' Olympic entertainment events

By Matthew Chapman, 07 February 12, 08:30

of these bodies had responded to requests for comment at the time of going to press. ...

Rugby's first interactive app launched for RBS Six Nations

By Arif Durrani, 03 February 12, 02:33

England rugby fans are being encouraged to participate in this year's Six Nations Tournament ... in opinion polls, and answer RBS 6 Nations rugby quiz questions. It hopes to capitalise on the rise ... Nations on TV. The app also leverages the capabilities of Facebook Connect to enable friends and fans ... of sponsorship in the social media era and this is exactly what the RBS Six Nations Live Challenge aims ...