Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

the gym, to going shopping or being at work. This summer will also feature the return of tennis star ...

Yahoo appoints internal candidate Spilman as chief marketing officer

By Sarah Shearman, 21 May 12, 10:16

Yahoo's interim chief executive Ross Levinsohn has rejigged the company's management team, naming ... Spilman replaces Elisa Steele, who was behind Yahoo s $100m 'It's You' campaign, and left ... . Spilman was head of Americas marketing at Yahoo for two years and before that, was a consultant for business-to-business marketing at the company. Prior to Yahoo, Spilman worked as chief sales ...

John Lewis partners Kuoni for first 'shop within a shop'

By Matthew Chapman, 18 May 12, 01:17

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company ... said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ... travel expert to shop or have a coffee, and choose their holiday in a relaxed and inspiring environment ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder ... What has happened to former Yahoo! chief executive Scott Thompson, since it was alleged that he ... -election at Yahoo!'s next annual meeting. Thompson's 14,000 colleagues no doubt monitored the situation closely, after a Yahoo! investor uncovered the CV anomaly earlier this month. Onerous task The absurd ...