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Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

Q: I met my new boss yesterday. He's a whippersnapper - I've got at least 15 years on him. Do I ... in the business where you both work. First, figure out exactly what your boss needs to do to be seen as a ... , quality - that has rather lost its sheen in the stampede for the new. I often urge people to try lots ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

to seven dealerships before they chose their new car," he said. "Now they go to only two." He revealed ...

Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing ... The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

its links with businesses, to build on the work it has already done to attract new investment to the city region and to cement the city's growing reputation as a leisure and business destination. "I ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

to the Society of Motor Manufacturers and Traders, the brand sold a staggering 14% more new cars in the UK ... the business of the importance of maintaining our reputation,' he says. 'It is far more ingrained than in FMCG, in my experience. The whole business understands how vital it is that the brand stays strong . I don ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... ".' CASE STUDY Skyn: a new player on the scene Ansell Healthcare, which owns the Mates condom range ... significantly change your sex life for the better.' The product's central claim is that it uses a new ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

consumer online, known as attribution modelling, according to new research from the Internet Advertising ... of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ... surveyed. He added: "Attribution and new data is causing confusion for brands. The best way to solve ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

comes after Google agreed to buy mobile phone business Mobile Mobility in August for $12.5bn ( 7.7bn ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

is creating challenges for the brand-licensing industry, as such properties exploit their new-found success ... of a good thing, or too little. NEED TO KNOW Brand-licensing advice for the new digital ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

of discovery,' he adds. No quick fix 'Our model is doable by anybody, although it requires a business ... aspirations from day one and don't have the philosophy of nurturing the business over time.' Another ... to digital bringing hundreds of new channels. This supply boost has depressed the cost of advertising, making ...