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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt ... The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT ... to make Zoopla a household name, synonymous with online property search and research." There have been ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its ... then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. When much of the brand's value is delivered online or by frontline staff, it is simply not possible ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer ... . With the right distribution strategy, Volkswagen could have a huge online hit on its hands. Ones to watch ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

, following a number of complaints from competitors, such as formerly Microsoft owned shopping site Ciao ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

. Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... and vice-president of consumer and online became redundant. Shortly after, Mikah Martin-Cruz, chief marketing officer for the consumer and online division, Alison Masters, central marketing group director ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

, as it influences all marketing activity and forms the bedrock of any annual plan. The real online innovation ... . Channel 4's genius idea to launch 4seven, which will transmit content that generates the most online buzz ...