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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

value than the other bookmakers." Betfair said the campaign was worth seven figures. In August ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

't have to convince people about the importance of brand, whereas in other businesses, you still need ... . Far from merely enjoying the fruits of others' labour, however, Chambers insists there is plenty of work needed to keep Audi on its upward trajectory. For example, despite high praise for the quality ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

For many people it would be a dream job. For others, it might be considered lightweight, or even a ... in this category.' Rowe admits sensitivity is required when it comes to TV, but draws attention to other ... responsible brand, she says, is ensuring Ann Summers' campaigns are highly targeted at the right people ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

that was kicked off by a Wall Street Journal story . News of the device is based on a filing with the Federal ... and three other cities. Up until now, Google's forays into hardware have been restricted to opening up ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

high-quality word of mouth, strong PR and alluring packaging without investing in TV. Innocent ... ,' he says. 'You need a great idea and to think about how TV can complement other things that you have ... and the creative is right, consistency pays off,' says Neophytou. He points to high-quality brands, such as Le ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

in Helsinki last November, while other digital success stories are preparing for a merchandising onslaught ... , then moved into other media. It would happen over a period of years and some properties would eventually ... to other areas. The speed of the transformation is often breathtaking. Angry Birds, launched in 2009 ...

Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

. The Aurasma app is available on iPhones, iPads and high-powered Android smartphones. Clarks claims to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

of saving $1.5bn ( 944m) by 2014. Other measures to help meet the target include further organisational ...

Brand barometer: Social media performance of RBS

By Gemma Charles, 10 February 12, 09:00

Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...