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VisitBritain and DCMS in £25m global tourism push

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

M&S brings Valentine's Day model to life

website with an augmented reality-powered outdoor advertising campaign.

Vimto shifts marketing spend with increased digital investment

and 1% on outdoor media. Last June, the brand rolled out its 6.5m Low rider push, featuring ...

Chrysler re-launches with £10m Super Bowl campaign

-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

events such as football. The work has a gently humorous theme. One outdoor execution, for example ... parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ...

Brand Health Check: Muller

was a result of continued reinforcement of product benefits, coupled with images of the great outdoors ...

Axa launches debut integrated campaign

why not?" and will run until June, supported by print and outdoor activity. Cheryl Toner, group ...

Locog to open Olympic outdoor auction to non-sponsors

Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift ... were allowed to advertise on outdoor media close to the Olympic Park, but this has been expanded to include some other sectors. Outdoor media in the "vicinity" of the Olympic Park can now be sold to film ... , such as that for the Rio 2016 Olympic and Paralympic Games. As part of the bid for London 2012, outdoor media owners ...

Carlsberg UK unveils San Miguel Fresca

marketing campaign which will include outdoor, press, digital and sampling. Saatchi Saatchi is creating ...

TfL launches 'Get Ahead Of The Games' ads

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...

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