Search Results for: P

Search headlines only Include Brand Republic articles

Results 1 - 10 of 2722 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

category model, with P L responsibility held not by brand managers but 'category presidents' based ... Roisin Donnelly, UK head of marketing for P G. 'We test-marketed Head Shoulders for months in Scotland ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

purchase the full version for an in-app spend of 69p, which unlocks the full range of dives ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

-Chinese iconic brands and it isn't just the P and Gs who are tailoring their brand strategies in order to get ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

at P G. Olly Raeburn, retail marketing director, Coral Raeburn has been in this role ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ... total advertising and promotional (A P) spend by almost EUR1bn ( 800m). Again, this doesn't have to fall ... that declines? How much can you earn on a brand that cuts A P because it doesn't make the profit forecast ...