Search Results for: Packaging

Search headlines only Include Brand Republic articles

Results 1 - 10 of 6600 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

the packaging through to the campaign. - How is marketing within this category changing? Things change ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

, whether retailers, packaged goods or technology products, can still achieve a great deal solely through high-quality word of mouth, strong PR and alluring packaging without investing in TV. Innocent ... cheese and Typhoo Tea. The agency's chief executive, Andrew Mitchell, says the cheapest package it offers ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ...

Virgin Media and BT handed advantage in broadband marketing battle

By Matthew Chapman, 03 February 12, 11:06

on packages with speeds of 10Mb or less, do so even though they would be able to get a higher speed at little or no extra cost if they switched packages, according to Ofcom. The increasing average speed is primarily a result of customers opting for higher speed packages, with more than 58% of residential ...

Do consumers really care about eco-packaging?

By David Benady, 03 February 12, 10:00

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a ... of the formats brands are using to create sustainable packaging. Might it be argued, however, that this rush ... ? Diageo for one has encountered this dilemma. In its sustainable packaging guidelines, published before ... leading consumer goods companies. Walmart, for example, has established a comprehensive packaging ...

Adwatch (Feb 1) - Top 20 recall: First Choice

By Margaret Johnson, group chief executive, Leagus Delaney, 01 February 12, 12:00

family who ve booked a package holiday. And boy, have they done well. As they set off on their trip ... thinking that First Choice will have to work harder to convince us of the merits of package holidays. A ... was booking a package holiday through a travel agent. The idea of package holidays is becoming obsolete ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

have launched new low-price packages for consumers to use their services online in the last few months ...

T-Mobile rolls out 'Full Monty' unlimited deal

By Matthew Chapman, 30 January 12, 01:04

T-Mobile customers will be able to sign up to the uncapped package from 1 February for 41 a month. The unlimited data package will also include tethering, which allows the phone to be used to provide a Wi-Fi connection for other computers and tablets. It is believed T-Mobile hopes the proposition will position ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

of in the past. We want people to know that a package holiday is not just one type of holiday - it could be one ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 12:00

Thomas Cook products such as its Aquamarine and Style Collection packages, the first time it has created ... than one of package/DIY/dynamically packaged Multichannel needs 46% of customers use more than one ...