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Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars. Press ads and banner ads will push the app and seminars as the company attempts to set itself apart from ...

BT to sponsor 'London Live' Olympic entertainment events

By Matthew Chapman, 07 February 12, 08:30

of these bodies had responded to requests for comment at the time of going to press. ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...

Specsavers claims victory after two-year battle with Asda

By Matthew Chapman, 01 February 12, 12:30

claim against Walmart-owned Asda and has taunted the supermarket with a press release titled 'Asda ... was to issue a press release saying that we would have to sue them as they would not back down so we did ...

Sofa retailer to push 'test drive' app

By Matthew Chapman, 01 February 12, 12:01

will also be promoted by press activity, which will encourage readers to buy and download the app from ...

What marketers can learn from Barbie

By Nicola Clark, 01 February 12, 12:00

through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

research also illustrates that: 'Channels such as press and direct mail showed declines of about a third ...

Carlsberg UK unveils San Miguel Fresca

By Gemma Charles, 30 January 12, 01:30

marketing campaign which will include outdoor, press, digital and sampling. Saatchi Saatchi is creating ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...