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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff. ... Pride replaces Richard Thomas, who is leaving to take up an appointment at BBC Wales. Pride will take up his position at Cardiff Co at the end of the month. It is unclear who will replace him at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine ... bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex-related ... the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

enthusiasts with the content they demand. 'There is already a lot of activity (relating to Audi) online, so ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising. ... it more attractive to smaller brands. Yet it is still relatively expensive and with the growth of online ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

children's magazine. The monthly publication made its debut last year and is now the top-seller in the UK ... that the way audiences relate to these brands is entirely different. Films and TV shows tend to be watched ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

-indication of what settings or features they want in relation to the website. The correct approach to consent ... where your advertising cookies are used. Next, gather information in relation to each cookie used ... in relation to each cookie. It is essential to update and publish privacy and cookie policies on your website ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag #loveisallaround or text the word love and a 120-character message to a designated number. The messages go live from today (9 February). Messages that must be held until Valentine's Day itself should be emailed ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

, without which the whole edifice of branding would be meaningless . The public knows that the brand ... is not to seek to sponsor the Olympic ideal. To be publicly visible and seen to invest in your corporate presence ... , compelled the Murdochs to appear at a public inquiry and put paid to NewsCorp's bid for full ownership ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

-stages has been a trend with dedicated products for childhood, menopause, pregnancy and age-related ailments ...

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Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London, Bruzas & Co
to £42k + benefits and bonus, central London
Principle Analyst (Marketing & Insight), Harnham Search and Selection
£40000 - £60000 per annum, London