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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

endeavour. The reason Nike succeeds in business is because we embrace this relentlessness and a lot ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

) Lucozade, and Coca-Cola's Relentless (see table, right). Last year, it gained 17% in value share ... -term success of energy-drink brands. BRAND VIEW: Sam Grant, marketing manager, Coca-Cola's Relentless Energy ... - mainly of Relentless, Red Bull, and Monster - purchasing more frequently. The category has ...

Brand Health Check: Tesco

By Rachel Barnes, 22 March 12, 12:00

by the supermarket's relentless price promotions, which have now become expected, and do not drive loyalty to a ...

SHIFT: Why marketers need to delay gratification

By Nicola Clark, 08 February 12, 10:00

in popularity in recent years. The relentless stream of technology, social-media chatter and competing devices ...

RB commits £100m to building brands and 'powermarkets'

By John Reynolds, 08 February 12, 09:50

markets. "RB's relentless focus on building brands will continue. We will be increasing our investment ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, Relentless website Multi-Sector/Multi-Discipline Awards Marketing on a shoestring ...

Supermarkets battle it out for Christmas shoppers

By John Reynolds, 21 December 11, 01:15

Asda will open a record 391 superstores on Boxing Day and New Year's Day, in a move to meet consumers' seemingly relentless appetite for shopping despite the difficult economic climate. Asda, headed by chief executive Andy Clarke, is also planning to create at least 5,000 jobs in 2012, a figure ...

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

By Andrew Walmsley, 07 December 11, 12:00

The pace of change is relentless as digital transforms consumers' lives, and not always

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

By Nick Darken, Executive creative director, Albion, 26 October 11, 12:00

Skip to table I recently spent a week playing Mr Mum, looking after my three young kids on my own. I discovered what every mum already knows: feeding a family is a relentless, all-consuming and mostly thankless task, requiring military planning. When you get it right, however, and you ...

Sector Insight: Colour Cosmetics

By Jane Bainbridge, 26 October 11, 12:00

Look at any teenage girl and it's not hard to see why sales of colour cosmetics are booming. From the latest shade of lip gloss to long-lasting-effect mascara, relentless innovation combined with an increased focus on seasonality is driving sales. Be it Lady Gaga or Adele, many of the female ...