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The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

the UK launch of Japanese fashion retailer Uniqlo, to a two-year stint at LG Electronics as European ... is bullish on the matter, insisting he will keep firm control of the manufacturer's retail partners. 'It ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

, licensees, manufacturers and retailers that it navigates. Those involved are being forced to take a chance ... challenge is convincing a retailer that a 2D product will work in 3D,' says Darran Garnham, licensing chief at Moshi Monsters owner Mind Candy. 'Those retailers that took an early chance with Moshi Monsters ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

, whether retailers, packaged goods or technology products, can still achieve a great deal solely through ... mainstream brand that has achieved significant distribution through major retailers without TV advertising ... . PREZZYBOX: YES TO TV The online gift retailer ran its first TV campaign in the run-up to Christmas 2010 ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended retail price of 20.99 and, from 22 March, 50 collectors gift packs will be available to fans exclusively through the brand's UK Facebook page. The bottle will be available to the wider on- and off ...

M&S brings Valentine's Day model to life

By Matthew Chapman, 09 February 12, 12:25

The retailer has placed a billboard at Waterloo train station, which features a model in lingerie holding flowers. The copy reads, "Love stuck? Here's a little Valentine's help". The ad prompts ... S continues to focus on multi-channel retail, having become the first UK retailer to launch an app ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

research conducted by Ctrl-Shift, none of the top 100 online retailers has yet fully complied ... .' The transparent approach By contrast, Ctrl-Shift found that footwear retailer Schuh's privacy policy names 26 ...

Brand Health Check: Fitness First

By Matthew Chapman, 09 February 12, 08:00

retailer Peacocks falling into administration last month. Fitness First was bought by private equity ...

Simon Calver quits LoveFilm for Mothercare

By Sarah Shearman, 08 February 12, 09:20

the struggling mother and baby retailer Mothercare, as its chief executive. ... Calver will join the 50-year-old retailer, which also owns the Early Learning Centre, in April. Mothercare's previous chief executive Ben Gordon stepped down in November following a sales slump ... development as a multichannel retailer in the UK." Calver joined LoveFilm in 2005, leading its merger ...