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VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff. ... at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ... Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

cones. If strong sales are to be maintained, Chambers believes the brand must make sure it continues ... guidelines set by Audi in its effort to accentuate the feeling of a premium experience. Yet, with sales ... the fight to London 2012 sponsor BMW during an Olympic year - Maintaining sales growth in a market ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

helped it boost sales compared with rivals that use the medium. He quotes IRI sales data for the male skincare market for the year to 3 December 2011, which shows that Bulldog's value sales grew 20.7%. Against this, L'Oreal's sales were down 4.4%, Nivea's slipped 0.1% and Gillette fell by 8.3%. One size doesn ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

this Christmas had a big upswing in sales; we sold three months' worth of stock in three days,' he says ...

Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

of the month to promote its women's Spring/Summer collection.

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands. PepsiCo ... cuts, which were announced as the company reported a 15% lift in sales in 2011 to $65.5bn ( 41.2bn ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended retail price of 20.99 and, from 22 March, 50 collectors gift packs will be available to fans ... -trade from April. To support the launch, the vodka brand will run a digital campaign and promote ...

RBS Insurance division to rebrand as Direct Line Group

By Alex Brownsell, 09 February 12, 02:10

promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

competitors' doorsteps, with a sales assault on the 14 biggest and most lucrative tourism markets around ...

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Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London, Bruzas & Co
to £42k + benefits and bonus, central London
Principle Analyst (Marketing & Insight), Harnham Search and Selection
£40000 - £60000 per annum, London