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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

Great Little Ideas was introduced in February 2010 to capitalise on the "cooking-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ...

Premier Foods hails performance of Fuelling Britain campaign

By John Reynolds, 25 April 12, 10:50

update to the market today, the company pinpointed the performance of the Loyd Grossman, Sharwood s ...

Premier Foods confirms 19% reduction in marketing spend in 2011

By John Reynolds, 19 March 12, 11:40

, Sharwood's, Loyd Grossman, Bisto, Oxo and Batchelors. Last week it consolidated its creative agency ...

Premier Foods vows to double spend behind 'power brands'

By Loulla-Mae Eleftheriou-Smith, 17 January 12, 09:37

Chief executive Michael Clarke is attempting to transform the struggling company by focusing on what he described in October as its "power brands" Hovis, Ambrosia, Mr Kipling, Sharwood's, Lloyd Grossman, Bisto, Oxo and Batchelors. Six of the brands will return to TV advertising this quarter ...

Premier Foods sells off ready meals arm for £30m

By John Reynolds, 08 December 11, 05:20

the business and focussing on eight 'Power Brands' Hovis, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman ...

Where did it all go wrong at Premier Foods?

By Nick Hughes, 27 October 11, 12:00

power brands - Hovis, Mr Kipling, Ambrosia, Batchelors, Bisto, Loyd Grossman, OXO and Sharwood ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

By John Reynolds, 25 October 11, 08:30

The company recently announced plans to retain only Hovis, Mr Kipling, Ambrosia, Sharwoods, OXO, Loyd Grossman, Bisto and Batchelors. It will offload its remaining brands, including Angel Delight, Mother s Pride and Branston. As a result, its GLI campaign, which was launched in March 2010 to offer ...