Search Results for: Sir Keith Mills

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Are marketers too fickle when it comes agency relationships?

By David Benady, 03 February 12, 10:00

.' Some enduring relationships are based on personal contacts between client and agency boss. Sir Frank ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

, The Unilever Foundation. - Rolling Stones frontman Sir Mick Jagger pulled out of a scheduled appearance in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

developed by M C Saatchi and The Mill on a pro-bono basis. ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

will be the critical next part.' BRAND COMMENT 'We want to connect consumers' - Keith Nurcombe (right ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ...

Jordan promotes Snickers in Twitter prank

By Loulla-Mae Eleftheriou-Smith, 23 January 12, 10:13

holding a Snickers bar. Boxer Amir Khan (@AmirKingKhan) and cricketer Sir Ian Botham (@BeefyBotham ...

BlackBerry co-chief executives step down

By Matthew Chapman, 23 January 12, 09:05

Research in Motion (Rim) said it is also in the process of recruiting a chief marketing officer to focus on a "customer and market-based product approach, and flawless execution". Previous chief marketing officer Keith Pardy said he was leaving the company for "personal reasons" in March just weeks ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

If there is one brand that can be relied on to strike up a fanfare, it is Virgin. Yet the roll-out of Virgin Money as a high-street chain posed a question: are consumers really willing to cheer and holler in welcome of a new bank? Of course, Virgin founder Sir Richard Branson could not resist a PR-heavy launch ...

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

trends likely to influence their strategies ( see Keith Weed at CES, below ). Underlying all ... that the consumer brings to the store. IN THE SPOTLIGHT: Unilever's global marketing chief, Keith Weed ... with our brands.' Watch JWT's Keith Weed video interview here ...