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RAC hires John Orriss to head marketing

became sales director at News International last summer after leaving Sky, where he held the director of acquisitions role. His role at Sky no longer exists in its current capacity and instead is handled by new ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...

Ronaldo to star in Facebook challenge for Castrol documentary

' was shown on Sky Sports in the UK last September to coincide with the launch of the Castrol Edge brand . ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its ... ". Ladbrokes is hoping the hiring of Sky IQ will enable it to offer a consistent proposition through all ... . Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

and evaluate its creative more frequently. Broadcaster Sky, meanwhile, is looking to invest more in RTB (see ... 's happening fast. BRAND VERDICT - Joel Christie is marketing controller at Sky Online. RTB accounts ...

Adwatch (May 2) Top 20 recall: Audi

11= -2 Sky Digital Direct/ MediaCom 35 11= ( ) Harveys ...

What brands can learn from Caine's Arcade

vintage ads around the season five premiere of Mad Men on Sky Atlantic last month. Nicola Clark ...

YouView hires top marketer ahead of expected autumn launch

. Stakeholders include BBC, TalkTalk, BT, ITV, Channel 4, Channel 5 and Arqiva, while Sky has begun to express ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

The easyJet chief executive wants the carrier's repositioning to highlight its value proposition and assign its spats with competitors to history.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

.com VCCP/ ZenithOptimedia 67 2 (11=) Sky WCRS/ MediaCom 56 3 ...

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