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VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

off with a social media push. Follow John Reynolds on Twitter @johnreynolds10 ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

with to make sure we get them right. When it comes to the use of social media, part of our marketing ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

that there is greater opportunity to integrate search into the wider media mix. The survey of marketers found that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ... of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

, then moved into other media. It would happen over a period of years and some properties would eventually ... the Rope and Disney's phenomenally successful social site, Club Penguin. These developments are heaping ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

small brands is 160,000, with 100,000 of media, and another at 225,000. He says big savings can ... Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ... a 16-day campaign reaching 13m people with a media spend of 20,000 and a production budget of 10 ...

Brand barometer: Social media performance of RBS

By Gemma Charles, 10 February 12, 09:00

Insight into the social media performance of the Royal Bank of Scotland over the last five months. ... Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...